I hardly use banner ads, if I do they are small, unobtrusive and on the frames of the page, no more then 3-4 on any given page. Studies have shown that text link creates a more personable feelnig weather it be a recommendation of a casino or a promotion. The person reading the text is more obliged to click on that link then that of a banner ad that feels more like a sale is trying to be made to them or that a business is pushing the product on them!@
Thats my 83 cents worth 