The problem with this optimization is it is time comsuming. Trying to achieve a good rank on the search engines is taking up valuable time – time that could be used to develop quality content.
I have a dozen things I plan to put into the site – quality content things – maybe I’ll give the optimization a rest and just get on with it. For one thing, most of my ‘reviews’ are just copy from the casinos, and it embarasses me terribly to have it like that.
My thought, a little off-topic, is the casinos themselves should be more selective when choosing who may display their banners. After all, it is their image and reputation at stake. I hardly think having their banners on garbage sites is a good thing in the long run, even if they do get players from it.