Here you are, Captain:
Industry snapshot:
This week’s comments by Louis Fabiano (aka the Professor) from casinoaffiliateprograms.com.
One of the most common questions we receive at CAP is “Which casinos should I promote for maximum profit?”. For affiliate webmasters choosing an effective marketing strategy can be challenging. With so many established competitors already online to succeed one needs to stand out from the crowd. To increase your chances of success why not simply reduce the crowd? It’s been said “It’s better to be a big fish in a small pond then a minnow in the sea” why not put this theory to work for you?
One of the simplest and most effective ways to do so is to tightly target your marketing message to a dedicated group of players. As in offline casinos, online players tend to stick to their favorite games. Video Poker and Slots players are fiercely loyal to their favorite games or machines. The same can be said of table game fans. By building a portal or ad campaign that remains focused on a particular type of game you generally will find a much higher interest level and conversion rate for the casinos you have chosen.
Select casinos and creatives that would appeal to the players you are targeting IE if your site is targeting slot machine players choose a featured theme casino like Vegas Slot. Provide quality content that would capture the interest of slots players and update it regularly. Rather then just cut and paste the same game information at the casino site, download the software and play the games in free play mode. Let your visitors know which games you really like and why. Offer tips or strategies that might help them win more or have a more enjoyable gaming experience. Let everyone know when there is a new machine to play or a new contest running. By going the extra mile you can build a dialogue with players and that will translate into money in the bank in the long run.
Another strategy which has proven to be effective and very lucrative is to build a community of players that get together and play on a regular schedule. Poker is the perfect medium for this strategy. The growth of online poker over the last year has been six fold. What brings a lot of people in for the first time is the televised poker events like the World Series of Poker. What keeps them coming back is the community they find while playing. Players chat and interact with others at the tables and friendships or rivalries are born. That personal interaction translates into loyalty and a much higher rate of retention for poker rooms then traditional forms of online gaming.
If you have chosen to target the poker market then you should capitalize on this sense of community by organizing weekly games or tournaments for your players. All of the major poker sites allow you to set up private tables, so establish a regular time and place for everyone to gather. Advertise “Saturday night is Texas Hold Em night. Join us at our private table at XXXX Poker at 9:00 PM est. “Offer a cash prize or bonus for the last man standing and watch your player base grow at a rapid pace. This will produce far superior results to merely running a banner and hoping people click on it. As the host you will also have fun, meet your players and build new friendships. What could be a better combination then fun and profits? You will actually enjoy your business rather then view it merely as a job and that’s worth more then money alone isn’t it?
Whether you choose slots, poker, roulette or any of the other popular casino games doesn’t matter. What does matter is that by concentrating your efforts on that smaller pond of players you can easily become a whale in that market. Whales earn more money then minnows and this is exactly what we set out to achieve.I hope you enjoyed reading these tips and will try them out, remember that you can find riches in the niches. Good luck and happy promoting.
We wish to thank Mr Lou Fabiano from casinoaffiliateprograms.com for his to the point cooperation.