Kevin,
First, THANK YOU for your participation, suggestions, and enthusiasm. I am very happy to hear that the information being produced is so useful for you.
Although the APCW crunches numbers and tries to help webmasters run their businesses, I must keep in mind that it’s eventual success lies in the SERVICE I provide to the webmasters and casinos.
To address your suggestions:
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“Any plans to give more detail on the site about the methodology used to come up with the numbers.”
That’s a slippery slope of sorts… I mean, it’s not really complicated to figure these numbers, just time consuming to explain it with complete clairity. For example, I could say:
“Conversion rates are the total of all participating webmasters new purchasing players for the month in question (here after referred to as “X”) divided by the total of all participating webmasters unique hits (if provided by the program) for that same month (here after referred to as “Y”), or the formula: X / Y = Z, with “Z” being the conversion rate rounded to the nearest hundreth of a percent.”
But it’s easier to say:
“Total of new purchasing players divided by total hits delivered to that program (unique hits used if available).”
Not as clear, agreed, but it does conserve space. :p I hope that people use will use this forum (as you have) if there needs to be additional explaination.
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“…I’m not working with some of the programs that are reported on. It would be great if more could be included.”
During the first two months of reporting, APCW did report on non-member programs such as Captain Cooks, Rich Webmaster, and Club Dice. The general feedback I received from CASINO members was that the did not think it was equally fair to give information about these programs if said programs were NOT willing to join APCW as a member. I agreed. Casino programs that are willing and open to participate with APCW webmasters SHOULD see some kudos from us as a reward.
Believe me, there are many programs out there who DO NOT want to join APCW. For example, I have sent at least two (2) emails about membership to the following programs:
Casino Pays
Captian Cooks
Casino Profit Share
Roxy Affiliates
Casino Partners
Rich Webmaster
ICM Casinos (Swiss, etc.)
Bright Share
Gaming Pro (City Club)
Vegas Affiliates
Wager Share
I have never received a response from there programs, other than a nibble form BrightShare and Casino Profit Share… neither of which followed through.
I do find it VERY interesting, however, that given the detailed tracking PlayTech offers to it’s webmasters that NOT ONE PLAYTECH casino has even showed an ounce of interest in APCW.
Just food for thought.
Kevin, please continue to post suggestions and comments here. As I’ve always said, APCW should be as open as possible.