I like to “play” with bits of script and the dhtml slide in layers look like pops but aren’t seem to retain the novely value and get good clicks. I figure if an ad can make jaded me do a double take then it will do that for others too.
I hate pops but the fact is they do work and some of the CTR stats sorta make me wonder why so many people click them. I think in total I may have clicked about 2 dozen banners ever (apart from testing my own).