There’s definitely something going on here that I cannot fathom. Sorry Aleph, no other insight from me.
Arkyt, the average player worth is plausible in theory, but I can’t imagine anyone acheiving the Per Player Value or Conversion Ratios needed to achieve positive ROI.
Maybe I’m shit at creating sites that convert, but I’ve never seen better than 6-7% conversions on Overture and per player values on my commissions have never exceeded maybe $400 max.
So, there is either some serious stat shaving going on which has lulled affiliates into accepting these numbers, or the big boys are just doing something magical to get the ROI.
The only other consideration is, I’ve never been in the Top 3 for overture so maybe those positions convert much better and land more whales. I can say that on other PPC’s where I have been in the Top 3, they actually didn’t convert for me as well as a number 4 and below positon. Less traffic but more results. I’m assuming this is because those persons clicking on a 4 or below position where more serious and checking things out carefully.
Anyone here able to pull 40% + conversions from Overture? Please tell us your secrets…