Simon asked THE central question for the entire basis of affiliate marketing.
What is the value of an affiliate ?
The Professor gave THE perfect answer.
Value does depend on performance and value fluctuates and
the ” 10/90 ” rule applies.
There is another dimension to this question.
Interestingly, the ” 10/90 ” rules applies for the operator as well.
Only ” 10% ” of companies appreciate affiliates.
What is the value of 1000s of people from all over the world
working for you on a PAY PER PERFORMANCE basis ?
As an operator, what would it cost you to pay these 1000s of
people to do the same work for you on a salary basis where
ALL the costs are paid by you ?
Pay Per Performance is the ultimate in productivity.
Not only are the 1000s of people from all over the world working for you based strictly on performance and around the clock and on demand labor but they pay ALL the FIXED costs of a normal business, ie: electricity, office expenses, hardwaresoftware costs etc etc, they pay ALL the Benefits … no holidays, sick pay, pensions etc etc etc, they pay for ALL the marketing mistakes and give the operator the ONLY thing that matters … RESULTS.
Only ” 10 % ” of the OPERATORS seem to appreciate the value
of an affiliate … and that too fluctuates with time.
