- This topic is empty.
-
Posts
-
I think the key here would be finding the best undiscovered ones. I don’t promote sportsbetting but I’m sure someone here on the board knows good/legitimate sports betting sites that aren’t as common as Hills, Laddies, Corals…etc
It certainly seems to be getting tougher to convert players in general, although perhaps last year’s World Cup is partly to blame as it may have mopped up any latent demand for new accounts with the various giveaway offers that were out there.
We’ve had success in recruiting headline numbers of new accounts with smaller/newer bookmaker but, and it’s a big but, when you’re working on rev share, these accounts are generally poor in terms of lifetime value. Question is this I suppose, for every 1 genuine punter acquired for say bet365, how many punters from one of these small/new bookies would you need to make the same revenue over the longer term?
There’s still a market out there in my opinion, but you’ve got to be increasingly innovative in your approach/marketing to make it pay.
