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@JillO 235054 wrote:
A new member to the forums asked me this recently…
Obviously, it’s an affiliate that can generate high-converting traffic. But, how is that defined? Aren’t there so many interpretations out there?(***This is coming from the school of thought that any program is LUCKY to have affiliates. Affiliates are truly the lifeblood of any program- and if a program you’re working with does not recognize that, then you should not be working with them!)
I know what quality affiliate managers are and what annoying affiliate manager are :laughing:
It would be interesting to hear some affiliate managers about this, also what the makes up the worst affiliate…
HA! Way to turn the question pjotter… So true- Affiliates absolutely need to distinguish between Good Affiliate Managers and, well Not!
Would love to hear some stories!
A quality affiliate will vary depending on the niche I imagine. I think with poker, 3 pros beats 100 feeders am I right? So you could probably be an extremely productive affiliate without huge numbers.
I think in general though, beyond the obvious ability to generate converting players a quality affiliate is one that might benefit the brand image in addition to generating players. Towards this end, a quality affiliate should have credibility with the target market and present the brand in a positive light where possible. That takes trust. Which is why quality affiliate managers attract and keep quality affiliates.
