Poker and revenue model.

casino business model is very different to poker business model.

I’ve seen poker players generate a healthy living for advertisers.

The big difference I’ve seen between casino advertisers and poker advertisers is, that poker advertisers know their player, and provide outside services, and even customer support to them.

They basically bring them on board, and gain that loyalty, that if they are offered another poker room players are more likely to sign up with that advertiser then another.

There’s more to it..
but i don’t think you can compare poker to casinos.

Also I think any property whether casino or poker room are going to have requirements on the CPA.