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I don’t think the relationship is the same with all programs. Some are readily available and take care of you, some are hard to reach or just don’t reply.
It does help to meet them in person and that’s why the conferences are such a success and always will be.
But the different programs all have different policies and ways of doing business, and some I wouldn’t touch with a ten foot pole, and some I’d happily have over for dinner at my place.
I’ll agree with what you say in the main Whs-web – I think that the multitude of 3rd party affiliate managers that take on the smaller casinos and promote them under a broad banner are not really a good long term bet.
Most of my partners (90%) are single domain owners – who we are working directly for – and the affiliate managers and support staff are all in-house.
In Europe this is common – bet365, Ladbrokes, PaddyPower, Victor Chandler (etc), and I think aligning with strong programs who have a signifcant internal investment in the internet channel is beneficial in the medium/long term.
If I have a problem with the program – be it a banner issue, a player issue or a bonus issue – then I can take it to them and they can progress it along inside the company.
It’s harder for US facing programs – many of them are quite small offshore outfits – but it is still possible.
:hattip:@Dominique 215530 wrote:
I don’t think the relationship is the same with all programs. Some are readily available and take care of you, some are hard to reach or just don’t reply.
Unfortunately, you are right on that. My question is, do the groups you describe above fall in the category of CAP certified casino affiliate programs?
If so, how come?
@Dominique 215530 wrote:
It does help to meet them in person and that’s why the conferences are such a success and always will be.
I`ll have to try that some time then. :hattip:
@Dominique 215530 wrote:
But the different programs all have different policies and ways of doing business, and some I wouldn’t touch with a ten foot pole, and some I’d happily have over for dinner at my place.
Do the groups you describe above fall in the category of CAP certified casino affiliate programs?
If so, how come?
What is the standard?
And, what are you serving for dinner? lol
@TheGooner 215533 wrote:
I’ll agree with what you say in the main Whs-web – I think that the multitude of 3rd party affiliate managers that take on the smaller casinos and promote them under a broad banner are not really a good long term bet.
Thanks Paul, for taking the time to answer me too. The question remains, how important are we as affiliate when we, let`s say start to earn a consistent $10k p month with one of these programs. To me, I have yet to name the first program who actually gives me the feeling I ‘AM’ their partner.
@TheGooner 215533 wrote:
Most of my partners (90%) are single domain owners – who we are working directly for – and the affiliate managers and support staff are all in-house.
In Europe this is common – bet365, Ladbrokes, PaddyPower, Victor Chandler (etc), and I think aligning with strong programs who have a signifcant internal investment in the internet channel is beneficial in the medium/long term.
If I have a problem with the program – be it a banner issue, a player issue or a bonus issue – then I can take it to them and they can progress it along inside the company.
That is some nice advise. Thanks. Something I am striving for. However, it is not me who is lacking in wanting stronger ties. And, a lot of my biz comes out of the USA. Which then automatically brings me to your next point!
@TheGooner 215533 wrote:
It’s harder for US facing programs – many of them are quite small offshore outfits – but it is still possible.
:hattip:I work with I think most of the USA accepting groups out there. Although they are all very friendly and some of them beyond helpful…
I still feel odd about it all.
Making the cash we do should be 100% fun and with sort of peace of mind, should it not? Although I have been able to be ‘sure’ to receive several thousands up to tens of thousands of revenues every month from the ‘partners’ there has yet to come a time that I am in complete peace of mind with it, knowing that I have strong business relations on which I can build my business on.
I wish there was a way this could be done otherwise.
For instance a real contract.
Legally binding the affiliate program AND as well the affiliate to condone ethical business practice without for instance spam, copy theft and other unwanted issues, bringing better light on the casinos as well as providing a better and more stable business platform for us the affiliate.
This way, certification can work both ways?
Anyways, Paul, thanks for your insights and tips.
Much appreciated,
Walt
