Tote Brand – Please tell me your views.

Hey There Toby, great to see you involved at the Tote, mate…

It’s an interesting question, I never knew much about the Tote before I started in gaming and they’re always associated in my mind with betting and almost entirely Horse Racing.

Despite what they’ve done since they still have that perception with me.

It’s a tough call – Just how DO you go about promoting your wider products in a way that doesn’t alienate your core base of customers? you don’t want to throw out the baby with the bath water, as they say.

I’d be interested to know if any casino affiliates would consider promoting a casino from a brand where that product was essentially a ‘bolt on’ to the core business.

What do you think casino affiliates?, do you think the brand association would alienate your players or would you promote anyone if the offer/reward/terms etc were right?

From a UK player’s perspective Tote casino is up there with Bet365 although lesser known globally obviously. Fast cashouts, no reverse, all the games, easy to use. I’m a fan.

Hi Toby

It was good to speak to you last night and I look forward to working with you.

I have managed the Tote campaign on Brand Conversions for just over a year, it’s definitely easier to get sports affiliates onto the programme than casino/gaming affiliates. Personally I think Tote casino is a fantastic product however it’s not at the front of casino affiliates’ minds. Maybe the Totesport.com needs to be rebranded Totecasino.com (not an easy task I realise), throughout the site you are greeted with a well recognised Totesport.com logo and maybe it does feel like a bolt on product.

Generally when a player gets on Tote casino, the player stays which has something to be said for the quality and range of games and the overall retention strategy.

It would be great to hear what more casino affiliates think?

I hope this helps.

Thanks

Jayms