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I read it each week but tend to ignore the news as 9 times out of 10 I have already read it somewhere – Saying that there is always a piece now and again that I haven’t read. Soem ideas of what woudl be good to include would be:
Links to active or important threads,
Bring back the $50 thread thing,
A highlight on an affiliate and/or an affiliate manager (maybe this coule be once a month)
A who’s paid this week
A rogue warning
A synopsis with link to an SEO or educational piece that will help me rank better, market better or simply make me more moneyThats all I can think of at the moment
Being in this industry it is important that we feel the pulse of the market. Therefore I guess everyone would read the news sites every day. This makes some of the content in the newsletter a bit out of date. But having said that, I guess a substantial % of affiliates would love to read the newsletters religiously.
I think you need to pack in everything that you have mentioned in the newsletter with special focus on what Alex has suggested if you want to make it sticky. Each week your newsletter can have
1) A few suggestions/ tips to make more money or add value to the affiliates’ business.
2) A Case study
3) Success stories of affiliates
4) Success stories of player promotions
5) Non-Gaming opportunities
6) A promotion for readers, the prize can be cash or premium links or adwords vouchers (this would get you more regular readers, I guess this is your primary objective)Hope it helps.
