How do you sell a site ?

Can’t say I have ever sold a site but I have bought them so may be able to offer a little advice. Am I right in assuming you wish to know the legalities or are you just wondering how to get it advertised. You will first have to determine what you want from the site sale. The value of a site is purely dependent on what somebody else is willing to pay for it. Are you selling the content, the domain name, the contacts, the brand, email databases etc. All of this needs to be clearly defined to a potential buyer. The reregistration is different to a .com and a .co.uk, so are you selling one or both of these or any. Some may want to get lawyers involved but sometimes the costs of this can outweigh the costs of the transaction and may not be worth it. You can put your domain names on auction sites that specialise in that sort of thing, but you need to clarify what you want to sell before attracting potential buyers.

Okay the procedure would be first to find a buyer through marketing or by networking. Once a buyer has been found and a price agreed, you will then have to agree an inventory and list exactly what it is your selling. Depending on the sums involved if over say £2000, I would then appoint a lawyer and recommend the buyer does the same. If either one wishes not bring in lawyers it can still be equally binding but remember most of the risk is laid on the buyer until the point of you giving up the domain name. You do not give anything up until the money has exchanged hands. The buyer must then hope that you transfer the names and databases, most things are therefore acted upon in good faith unless you have a lawyer. It’s a bit like selling a car make sure you get the money first before handing over the keys.

Yeah, escrow.com is a bit of a pain and it slows things down (slightly) but’s it’s the wise route to go.