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Not super helpful right now but give me a couple of weeks and I can help as I am currently putting the CAP Euro talks into a digital format and one of them is a half an hour session on email marketing so as soon as that is live online I will post the link here
I am sending out multiple header emails i.e. html/text together and the user’s email application will detect it and display the correct format.
Best guide I found about this topic is Sitepoint’s guide to html emails, i followed these guidelines and all seems to be good: http://www.sitepoint.com/newsletter/viewissue.php?id=5&issue=48&format=htmlWhen I’m writing my newsletter in a friendly style and I’m trying to avoid the typical sales pitches then I experienced more clickthroughs, so I think it’s better to use an informal voice like you talk to your friend.
Great e-mail sender is http://www.campaignmonitor.com/ they are really cheap and make the best out of your emailing, but if you don’t use them you can still download loads of high quality html email templates from them.
Hope this helps
Ok, thanks for the advice guy’s
Alex, where can I find those stats?
Thanks also to someone who gave me some killer tested advice by PM
Cheers!
Daniel
Hi
Sure, he was talking about when you have a larger list, but this is the jest of it
Quote:Hi Daniel,I would extract 25% from the list. Get x5 very different emails made up with different offers and looks and feels. Then send x1 email to 5%, x1 to the other 5% blocks etc etc. Then once you have sent all 5 different emails measure the results (do this after one week). Once you have isolated the best email send it to the remaining 75%. Easy.[FONT=”]
Many thanks[/FONT]
