Chinese Content

if you don’t know the market, you waste your time
China online gaming market is very special

I think what he means is you can’t take the marketing formula made for the North America and apply it to the rest of the world, or the same formula for europe for that matter. If you haven’t been to asia then you won’t understand. If you have someone writing Chinese content for your site it might be great material but your logo, colors and even the domain, site layout all might appear hard on their eyes. I would do some research and try to get feedback from the target market and if you have foreigner friends in asia then ask them for what they think and what they see.

1. Online Gambling is illegal in China
2. China ISP block online gambling sites with Chinese content
3. Too many bonus abusers in China
4. Chinese people like land-based casino rather than online casino
5. Chinese players can not deposit except Neteller 1-Pay, but most of casinos don’t support Neteller 1-Pay
6. A few Chinese language gambling forums encourage bonus hunter to make money through bonus abuse.
7. At CAC Macau, more and more online casinos and online pokers recognized China gambling martet was not worth penetrating at present due to their communist society ideology.
8. more

I’ll agree with Suntou’s points 2-6.

The first point – gambling is illegal. There is no specific legislation referring to online gambling, however the Chinese government is known to crack down on online gambling as well.

The 7th point – the bit about CAC Macau – is debatable. The Mainland Chinese market is viable – however, you really have to know your way around, this is not going to be an easy market for any non-Chinese to crack. It has nothing to do with communist ideology theory.

Hong Kong is technically not a viable market as online gambling is explicitly illegal with the sole exception of the operation run by the Hong Kong Jockey Club monopoly.

Macau is way too small a market to target and of course people will naturally prefer to play in the land-based casinos there as far as table and live games are concerned – and will generally avoid slots anyhow.

In short – unless you have a Chinese partner, you would be well advised to not waste much energy on targeting Mainland China. Foreigners (with rare exception) are not going to know enough about how to reach that market, whether they live in China or not. The same goes for most of Asia, with the exception of countries where English is widely spoken, such as Singapore and Malaysia.

Gaming traffic in Asia is very possible.
In some Asian countries gambling as seen as very evil and social irressponsible and there should be no time for it.

The younger folks are keen to learn, and see what the big fuss is about. Less likely traffic on slots, but more traffic on the classic casino games – a human face to the dealer also helps.

Education of player leading to Live gaming?