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1 out of 25 sounds good to me. Not all people that visit your site decide straight away to sign-up. Check how long they stay on your site and if they do click on the banner (outgoing link counter). But wouldn’t complain with 1/25
I run a free gambling site too.
Have about the same conversion rates with you: 21/736
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I find that aprox. 50% of clicks result in a download,
aprox. 20% of downloads become signups.
On the low side a minimum of 10% of signups become reals. On the high side 30% become reals. It seems to be between the two most of the time.The main thing is to get traffic to your site. The more traffic the more conversions.
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