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Hi Rob
I have done a fair amount of research into this. The problem you will have, is that most SEO companies are not really geared for this market. The majority use the scattergun approach to build up links (ie fire off 1000 emails after trawling through the searchengines and hope for 10 links).
The problem with this approach, is that many sites are wary of linking to casino sites and that´s if you get past their spam filter in the first place. ….not a great way to introduce yourself to potential partners.
Also, the rewards for getting it right are quite good, right? So everyone keeps their cards pretty close to their chests.
I would still advocate getting some help in structuring your pages to look the most attractive to the search engines. Better to throw some money at it and use someone with a good track recored. This is easy to question: just ask them to give you examples of their work and you can test it out for yourself on the search engines. I´d be wary of anyone offering you an amazing solution to link building though- this is more likely to come from insider knowledge of the industry.
