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Hi rob3786
I’d recommend having a look around here: http://www.gamblingcommission.gov.uk to keep up to date with what is allowed.
I hope this helps!
CatherineI don’t believe so, no – the licences are really for the operators.
I dont think its cut and dry. the new laws effect the advertising of online gambling. So affiliates who are marketing in the UK could be effected by the new laws.
If you are earning significant revenue in the UK marketplace I recommend you consult with a UK attorney to ensure you are in compliance with the new legislation once its in effect.
The new laws come into force in September and apply to everyone who is advertising in the UK.
I’ve been asking affiliate managers for compliant banners for months now with limited success but it makes sense to start getting websites into line now. Compliant banners aren’t allowed to say things like “$100 Free,” “click here to bet, ” etc. Basically anything which can be construed as enticing people to gamble or mentions money isn’t allowed.
Do you know any casino affiliates that advertise in uk papers and magazines such as the sun, the star, fhm etc plus who are they? I am thinking about doing it is it worth it?
Most of the information is for operators. But is there any concrete information for affiliate websites? What can be said and can’t be said etc?
Also do the new laws apply to .co.uk websites or is it only for businesses registered in the UK?
I’d very much agree with the Professor that the Guidelines are about the advertising of online casinos. Although it would definitely be worth double-checking the legal standpoint if you’re an affiliate, I would imagine that it will be non-compliant merchants that the Commission will go after ahead of anyone else.
The difficulty with the Guidelines is that they are quite vague and each merchants’ lawyers seem to read them differently. The merchants Brand Conversions represent are primarily big UK centric operators and many (but not all) of them have already changed their graphic libraries to stock banners which comply with the regulations. Until further clarity is available, the grey area continues to be, is information about the number of players online, jackpots available, welcome bonuses etc. an enticement to gamble, or a simple fact about the online casino? Some operators are saying that they will be even more reliant than ever on affiliates to promote their casinos as the operators will have their hands tied on what they can and can’t say, whereas affiliates will have more liberty, but no one can say this for absolute certain.
Everyone is hoping that as we approach September there will be some further clarity on what is/is not acceptable, but at the moment it’s very much based on how the individual – be he/she an affiliate or a merchant – interprets the Guidelines.
Thanks Catherine. I know it’s all a bit muddled but you’ve helped me understand the situation a bit better.
