- This topic is empty.
-
Posts
-
I need to check back with my “sponsor ” now on a hotel room lol
is there a #value on super vs non-super affiliates?
Just coutious on that one!
Excellent question allfree….
I’m not an affiliate manager, but from a business perspective, I imagine that any affiliate earning over $1000 in commissions a month would be comped. It should be a no brainer to the affiliate manager. Simply put, the thought process would be “The affiliate is making $1000+ a month. I pay $X amount for his pass. The affiliate will make more as a result. (Some affiliates double their earnings from this event). There is little on the down side, so I’ll comp the affiliate.”
Where is the bottom? The lowest point that an affiliate could earn to be comped? Affiliate managers, please speak up here, but I would venture to guess it is about $500 per month. Again, the affiliate manager would comp you in the hopes that revenues will double in several months after the event.
Hope this helps.
Marc Lesnick
Conference Organizer
http://www.casinoaffiliateconvention.com
September 14-15, 2006
Lsa VegasInteresting. Thanks for that, Marc.
I am wondering, what if someone makes, say, $7,500 per month from one program alone? Do you think this program should pay for the pass, the hotel, and the flight too?
I definitely think so. If you make $1000-3000 from a program – your room & pass should be comped at the VERY LEAST. Flight – there should at least be a certain amount they will pay.
My room and pass is comp’d by a program… and that is a hell of a lot more than I pull in with the program. That is getting close to 1.5-2.0 times as much.
Engineer wrote:Interesting. Thanks for that, Marc.I am wondering, what if someone makes, say, $7,500 per month from one program alone? Do you think this program should pay for the pass, the hotel, and the flight too?
I think so, but that is not what I see happening.
I see smaller programs paying for these things.
But then the big ones tend to throw nice parties…
Engineer wrote:Interesting. Thanks for that, Marc.I am wondering, what if someone makes, say, $7,500 per month from one program alone? Do you think this program should pay for the pass, the hotel, and the flight too?
Wow – my stance will make me unpopular but …
If you’re earning $7,500 from a program per month then pay your own way there man – you’re a professional – hopefully a r3egistered company too – and should be acting that way.
This sniffing around the freebies trough – and hunting for comps simply paints you in a bad light …
As you said – you’re being paid $7,500 a month in this relationship – that’s not chicken feed – so you’ll need to spend a bit to maintain it right ?
:plain:and it probably all comes off the bottom line anyway. Wait for a string of chargebacks next month.
:roflmao:I’d much rather that programs reined in the freebies – and instead concentrated on cost control – and passed the difference back to us in higher percentages.
Now that would make a program a market leader in my eyes :
– higher percentages
– professional behaviourThat’s what I’ve expected in other industries (IT and Finance) why should gambling be different?
:shhh:Then you can look at it the other way, if your making 3K a month they are making 6 from YOU. So its all in what direction you want to look at it
Guys, we are a sales force.
In the brick and mortar world, sales forces are comped, and top sales people are comped more.
The more you sell, the more the company makes, the more they comp you to spur you on to sell more. Then they will make even more and comp you even more so you try like heck to sell even more.
And so on.
This happens to a degree here with contests that reward you for bettering yourself and making more money for the casinos.
Engineer….. This should be a NO brainer to your affiliate manager. They absolutely should comp you the pass AT THE MINIMUM. If I were you, I would find it an insult if they did not.
It is an issue of how you approach it.
My suggestion: Call your affiliate manager and say, “As an affiliate, I consider my website and yours as partners, working together. Please look at my account while we are on the phone. My commissions are currently at $7500 each month. I desire to increase this and as my partner, so should you. I have recently discovered that 80% of the affiliates at the Casino Affiliate Convention are sponsored. See CAC2006.com for yourself. I believe it would be prudent that you should offer me a pass to this event as a sponsor of your affiliate program. Affiliates that I know of on CAP that make *less than me* are sponsored. As a performing affiliate, I deserve this in the least. If you elect not to sponsor me, then I will interpret the decision that your firm has little to no interest in improving my business, and in addition, our partnership. If this is your decision, I will be forced to make meetings at the event with other affiliate managers and I will begin to send my traffic to other affiliate programs.”
My second suggestion is NEVER NEVER NEVER be tied to one affiliate program. Always diversify your revenue. That way if an affiliate program goes out of business, you are not 100% out of revenue.
Marc Lesnick
Conference Organizer
http://www.CasinoAffiliateConvention.com
September 14-15, 2006
Las VegasThanks Marc; I appreciate the input.
Here is what happened —
I emailed the affiliate manager at one of my better performing programs (where I have earned a nice amount every month for nearly a year), and I explained to him basically everything that you wrote in your post, but in a shortened form. I mentioned how much I bring in each month, and I politely asked him what he thought about comping my hotel and plane.
The affiliate manager wrote back and told me (in one sentence) that they couldn’t do anything for me because they aren’t attending the conference.
I don’t know, maybe this is a good reason? I thought maybe we could work something out anyway; I guess not.
As a side note — I don’t know why a program would skip this conference. Isn’t this supposed to be a great way to network and generate new business? Even if they don’t have an exhibit, they could at least send someone to represent the company and meet the people who keep them in business.
Marc,
Please check your PMs.:1Dialog:
Perhaps what it is showing is that CAC has done it’s dash and is no longer considered a must-attend event 3 times a year?!
Certainly it seems that attendance is down – significant companies are absent – and affilates are not prepared to stump up for the high conference fees. So now the passes are being given away?
Is the CAC entry price too high?
Is industry is voting with it’s feet and staying away ?
:plain:Networking can be done in a much cheaper manner – as CAP itself has shown with it’s very popular “breaks”.
Just a thought ..
:tounge2:I planned on going.. planned on going.. booked a room.. got tickets from my mom for 3 (she’s a flight attendant YAY!) .. and after a bunch of consideration, I came to the conclusion that… I don’t have to pay an entry fee to get into CAP S.B .. and again.. I’m opting to wait
..Now I could write up a nice convincing email and invite all of my affiliate programs to send me three passes.. but geeeeeeez I hate that part
Besides, Spring Break just seems like more fun! And it’s not even in Vegas..Now.. I still have plane tickets and theyre still free, I gave away my reservation at Wynns to another affiliate.. because I don’t just don’t feel that what I have read justifies the admission price.. the same things seem to be offered in Miami for free..
Just my opinion however…
~LadyH
It’s obvious that Marc is grasping at straws. He’s created a bunch of events that have NO sustainability whatsoever and now he’s begging for programs to pay for affiliates to attend, because without affiliates there is no CAC.
Making programs pay for affiliates to attend is a joke. Making affiliates pay at all is even more of a joke, and nothing more than greedy and short-sighted. As an affiliate, why would I want to pay $500 to wear a sticker that will guarantee that I’ll be annoyed by a bunch of buzzards trying to make me promote the latest casino, WeLookLikeEveryOtherCasino.com?? The speaker sessions are generally nothing more than an ad for the speaker behind the mic (although kudos for having more actual affiliates speaking this year).
Trying to make affiliate programs feel guilty for not paying for affiliates to attend is a low act. Every program has their own budget to work within. To suggest that if you’re making $1000 a month as an affiliate you should hold the program to ransom and demand them to pay for the affiliate’s trip just goes to show how little you actually know about the industry.
TheGooner and LadyHoldem hit the nail on the head; CAC is probably on its last legs. The addition of 2 extra nothing days and a bunch of worthless sponsorship options just goes to show that this event does not work within the best interests of the industry.
I have to disagree about the value of attending CAC. I attended CAC in Vegas last year and CAP spring break last year and this year, and without all three of them, I would not be anywhere close to where I am now financialy in this business. Though CAC and CAP spring break have some similarities, they are 2 different experiences.
I have a pretty good idea of the business side of charging for admission, and I don’t have a problem with it at all (though I should note in fairness that I didn’t have to buy my pass last year or this year). If you don’t see the value or just don’t want to come, that is fine, your decision and right, but I don’t see the upside of bashing on the conference. I like to meet face-to-face with the people that are directly related to a great deal of my income. I want them to know who I am if I call them, so I can get an answer in a timely manner.
One thing that both CAC and CAP are great for is networking with other affiliates. I don’t know about anyone else, but if I hadn’t built a few relationships with fellow affiliates, I would be out of this business by now.
Just my 2 cents.
