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My top 10:
1. Accurate statistics and reporting.
2. Prompt payment of commissions earned.
3. A responsive and proactive affiliate management team.
4. Program must generate competitive monthly earnings comensurate with the level of exposure I provide them.
5. A responsive player support/retention team.
6. CAP certified program and active within the community.
7. A good reputation within the player and affiliate community.
8. Competetive player promotions and bonuses.
9. Fresh and attractive advertising creatives.
10. New games regularly added to aid in retention.Can’t wait to read the results!
In general, I’ll go with the list of the Professor.
For 2. Competitive payments, I would specify: no bundling, no neg carry over, and only automatic rakeback (if rakeback) for the poker rooms, no special rakeback partners who go into the chat roons and take your players.
And also, my first real money player please:happydanc
What about….
* Comprehensive statistics and reporting.
I take accurate stats as a given requirement…. but I’ve found that the stats in a lot of casino programs are uninformative at best.* Support for paid advertising campaigns (ie. auto reporting of conversion events)
* Ad servers…. not simplistic banner serving, but proper, self-optimising ad servers.
my 2c
1. I’d like to see affiliate managers that have some authority. Too many casino owners have puppets for managers (not the manager’ fault) and they are basically banner suppliers and payment processors. If we can’t work with the owners we have to work with the managers and sometimes the messages don’t get through clearly. For example, getting stuff like minimum payment amounts changed and spam problem resolved, seem to take forever to happen if at all.
This isn’t a criticism of the affiliate managers, it is a criticism of the control freak owners who think they know affiliate marketing and clearly don’t.
2. I’d like is creatives that don’t mention bonuses. Too many programs have only bonus creatives and for those of us that don’t push them, it’s frustrating.
3. Prompt payment, however, more importantly, payments within the specified time frames. I dont care if it comes on the 15th of the month, just make sure it’s to me by the 15th.
4. More methods of payment. Not just cheque or NETeller. Have some of the other online payment systems as well.
5. A clause in the T&Cs whereby they must notify changes by email and not expect us to read through them to find the changes.
6. No termination based on not enough sign ups. If we send the visitors they must convert, it’s out of our hands and I don’t like my residual income depending on how good they are at converting new players.
These are in no specific order, just me ranting a bit.
1. Accurate statistics and reporting.
2. Competetive and unique player promotions and bonuses.
3. Good selection of marketing materials, easy to access, without timing out.
4. Good player reputation
5. Ethical marketing practices
6. Good retention by the casinos/good casino support
7. Actively posting
8. Easy to contact
9. regular innovations such as casino games etc, with press releases.
10. the bottom lineSo shall it be written, so shall it be done.
In general I agree with the professor but I would like to add the following remarks:
1.Accurate and COMPLETE statistics and reporting. – ( incl. imps , clicks , downs etc’ )
3.Prompt payment of commissions earned with variety of payment methods.
4.A responsive proactive and RELIABLE affiliate management team. NO threats of reduced commission in order to get better positions on my sites.
7.Fresh and attractive advertising creatives. Incl. optimization and rotation banners.All looks cool but to me the most important thing is:
Honesty and transparency
I can deal with average stats and dodgy creative. I can’t deal with bullshit.
