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I never use to use a robots.txt file, but then I noticed many errors in my logs caused from search engines looking for one. Now even though I also do not disallow anything, I do have one which has stopped serving up an error to the robots.
I place the robots.txt in the public_html folder.
As far as the anchor text, I never link back to my home page as “index.html” I always go with the full url. (read it somewhere?)
dalster44 wrote:As far as the anchor text, I never link back to my home page as “index.html” I always go with the full url. (read it somewhere?)So if you have a navigation bar say, do you anchor to “home” or can you get away with something like Best Online Casinos or such.
I anchor both actually. Home link with the full url for visitors.
Then I anchor my keyword which is also linked to the full url.
I don’t know for a fact it works with SEO or not, but I’m sure it doesn’t hurt.
I noticed once a sportsbook had anchored about 10 sport betting phrases at the bottom of every page which just led to the main url. They happened to be number 1 in Google. Whether or not that helped who knows?
dalster44
I have found that variating the home page link anchor text to be a rather good approach to on page optimization. I would imagine it definatley doesnt hurt.
