Promote all sponsors or only the best ones?

I look at it as a mix of the player’s point of view and mine.

First I cull according to player experience, I want my players happy so they will come back to me. Casinos that get a lot of player complaints or are blacklisted are out.

Then I figure that players will appreciate having a good selection of decent casinos, so in the second cull I take out only the ones that are worst for affs for various reasons.

Now I give top spots to the ones that make me the most money. The rest gets lower listings.

If I see movement from the lower ranks I move them up. If they are totally stagnant I drop them.

Things can change. I carry a lot of programs that make me very little money. Sometimes one suddenly does better and I move it up. You never know in the long run. casinos as well as affiliates have a learning curve, and I allow for that.

Hi all,

well the old timers here have heard me sing this song before but I still feel it has merit.

Keeping programs that don’t produce … especially if you think they’re cheating you rather than just incompetent at converting visitors into players … then if you keep them listed, even on your back pages … you risk not only losing quality players that might have otherwise signed up somewhere that you can halfway trust … such as the time I had a whopper of a whale sign up at Quicksilver (gone now, and I was definitely a factor though they were on their way out anyway due to such poor management by Mike Dibley) so when this happened I had already removed Quicksilver from my sites except apparently one or two hidden/lost links which were still sending visitors (as i could see using their stats to judge when I’d finally removed all their links) …

so anyway in the time it took me to find these missing links which I never actually found so I’m guessing the visits could have come from google cache pages … I had this huge whale sign up

of course I never got paid what I had earned and all I can ever think of is if I hadn’t had that link there to Quicksilver … would I have landed that whale somewhere else?

One thing’s for sure, … I would rather have run the whale off than to have seen that money go to Dibley.

Now consider that also by keeping these kind of links up that (if they are cheats) that you are in fact going to have become what is often called an “enabler” for people who are responsible for enabling their friends/family to do drugs when they never have a job. If a cheat lands a player because you had a link to their site … then even though you may now be smart enough to stay away from placing them in prime spots … by not weeding your garden you have now helped the cheats to make enough money to hopefully be around long enough to get some more newbies signed up and continue the cycle.

The reason that’s bad for even those people who’ve already learned the hard way not to trust the cheat is that if you allow them to prosper it only funds their next scam which may be to start a new casino and not let anybody know they are behind it.

first its got to be a reputable casino network to insure players have a quality time.

second its got to make money for you. And be competitive with the others in both growth and bottom line. *you’re not here for the fun of it are you?

if it can’t be both the above. its dead in the water, get rid of it.

If in the end I have only one or two sponsors then so be it. I have to have #1 for me to stay in business and I refuse to give a free ride to a sponsor when the one next to it is paying me nicely. Its not fair to either the good sponsor nor to yourself or to anybody still coming up the line.

Keep as many reputable affiliates listed as you can.

If I come to your door holding two or three chocolate bars in my hand and tell you, “this one is the best bar ever! You should buy one!” Do I sound credible, or desperate?

Then again, if I come by with 20 different bars in a box and point to one and say, “this one is the best eeever!” doesn’t that make me look a lot more credible, and you a lot more likely to buy the bar I recommended?

It is natural to believe that someone who is selling a product knows something about it – or at least more than you do. The more products (or affiliates) I sell, the more knowledgable I will appear, and the more credibility I will have in labeling one or two as “the best”.

Of course I have to be prepared for the fact that you might just not like my taste, and choose to buy my “worst” chocolate bar. As long as that bar isn’t poisoned – or in the case of an affiliate, a fraud – I shouldn’t mind. Overall I’ll end up selling more of my best earner, and still make at least make a profit from the others.

So like I said, the more good ones you can manage, the better.

I do agree with you (bb1) in that you should burry affiliates that don’t make you as much money, but within reason I will take any player I can get. We are only doing half or less of the selling job remember. If I say Party Poker is the greatest thing ever and Paradise sucks, just because I list Paradise on another page doesn’t mean a player I get for Paradise would have become a Party player if I didn’t list it. Maybe that visitor couldn’t stand Party’s ugly green website and would never sign up there even if it was the only place to play online poker. Not that the website is actually ugly, imo :laugh:

Just one way to look at it. Overall I think there are enough well-paying affiliates out there to make up a good list.