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Thanks for the heads up Amateur. :thumbsup:
I am told we will be seeing an increase in consolidations and acquisitions this year.
This is a good merger. I like seeing this one.
Dom, Why are mergers (or this one at least) Good? What are the long term implications on us when there are consolidations such as this?
I have mixed feelings about this one. The players are going from one of the very best casinos for customer service to… shall we say a group not known for the best customer service. In addition Referback pays 25% unless you don’t refer a new player that month, in which case it is 20%. Except–did you ever notice that when a player loses $100 it shows up as $91 or $92? This means that the real percentages are 23% or 18%.
I have done really well with Trident, and always did horrible with referback. I fully expect now that they will be changing hands that my profits will catch some highspeed dirt. That has been my experience when a good program merges with a bad one.
The empirical studies on value added during mergers are pretty devastating.
At this stage the merger is very new. We are busy getting to
understand each others businesses and work out how to create
a successful plan going forward.Should you not work that out beforehand?
The affiliate programs are not being consolidated but they will operate seperately as always, and people stay in place throughout.
Also, in this situation I am very confident that if they ever were to join the programs, the Trident T&Cs would be preserved. Trident’s influence on Carmen should also be a very postive one.
The benefit is better funding for the casinos, that translates to better service, more flexbility in offers etc.
This is definitely a merger I welcome.
The affiliate programs are not being consolidated but they will operate seperately as always, and people stay in place throughout.
For now, anyway….
Amateur wrote:For now, the two business areas will continue to operate as usual being independent of each other.Hopefully this will be the permanent arrangement. I would absolutely hate to see the Trident casinos absorbed by Referback. :unhappy:Also, in this situation I am very confident that if they ever were to join the programs, the Trident T&Cs would be preserved.
Not sure I understand how you came to this conclusion, but I do hope you’re right.
Very recently, Casino Profit Share took over Nostalgia Casino, and CPS did not honor the Adriches T&Cs (specifically, the commission structure). We all took a pay cut.
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Also, in this situation I am very confident that if they ever were to join the programs, the Trident T&Cs would be preserved.Not sure I understand how you came to this conclusion, but I do hope you’re right.
I spoke to Trident about it. I trust them.
Ahhh, okay.
Dominique wrote:I spoke to Trident about it. I trust them.So do most, but do we all trust Referback? They will be calling the shots, no doubt about that. “Status Quo to remain as is”=Standard PR t smooth things over after a merger (takeover in this case – merger just makes it sound nicer). The merge into referback will be imminent. It would make no operational sense for them to run two programs, two systems etc. I wouldn’t.
Whilst these mergers are a reaility, I dont believe it is necessarily good for the industry. These “smaller” guys have done a great job. My worry is that great brands that used to be known for their personal service will now just become another casino in a long list – K-Mart style – take it or leave it.
Size does not equal service. Quite the contrary in our industry.
We need the “independents”, like Roxy, Brightshare and others to remain just that.
The powers that be at Microgaming will push consolidation, no doubt about that. How else do you take on Party Gaming, Sportingbet and the other monsters?
Three or four Microgaming monsters in a year from now, with a couple out on the fringes? Not unlikely.
Red
Dominique wrote:I spoke to Trident about it. I trust them.So do most, but do we all trust Referback? They will be calling the shots, no doubt about that. “Status Quo to remain as is”=Standard PR to smooth things over after a merger (takeover in this case – merger just makes it sound nicer). The merge into referback will be imminent. It would make no operational sense for them to run two programs, two systems etc. I wouldn’t.
Whilst these mergers are a reaility, I dont believe it is necessarily good for the industry. These “smaller” guys have done a great job. My worry is that great brands that used to be known for their personal service will now just become another casino in a long list – K-Mart style – take it or leave it.
Size does not equal service. Quite the contrary in our industry.
We need the “independents”, like Roxy, Brightshare and others to remain just that.
The powers that be at Microgaming will push consolidation, no doubt about that. How else do you take on Party Gaming, Sportingbet and the other monsters?
Three or four Microgaming monsters in a year from now, with a couple out on the fringes? Not unlikely.
Red
Well, like it or not, it is happening and will continue to happen.
It is a given in any business. You always end up with a number of large companies. There will always be small innovators grabbing market share, but the big guys do continue to have a large presence.
The online casino industry is coming of age, it is slowly maturing, and it will be consolidating. It’s the nature of the beast.
I was expecting all this to happen a couple of years ago.
It’s our job to look out for ourselves in the middle of this.
We need to make sure players are mapped over, most of all.
That doesn’t always happen, like in the Tradal/Party deal.
It is the single, most important thing that has to happen, and we need to
stand strong to make sure we don’t get left by the way side here.We are quite powerful together really, as long as we don’t just do “drive-by bitching” but adapt a strategy to deal with things and follow through.
We proved last year that we can keep things on the straight and narrow by making sure contracts were honored.
This year we are making a stand on unethical marketing methods. You think we are not being heard? Look at this:
xhttp://www.alexa.com/data/details/traffic_details?q=&url=http://www.888.com
It is not good to be rogued by dozens of sites who get indexed in the search engines.
We can’t prevent mergers, but we can look out for ourselves, and we can benefit from the greater funding the merged casinos have. They are more able to look out for us too, as in lobbying and such matters.
And you have to admit, since Carmen bought Referback things have been on the straight and narrow there.
In any case, this was not an aquisition but a merger. The powers that be in Trident have moved towards merging with Carmen. They have not sold out and have not disappeared, they still have influence and say so.
That is one reason I like this specific merger. Looks like it’s being done the right way.
Referback doesn’t bundle, while Trident does.
Good point.
