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#1 Good customer service
#2 Fast cashouts without hassles.Having done a lot of playing those are my top 2. Yes, I prefer some software over others, but I will always choose the better customer service and fast cashouts over the software. (Kudos to Profitshare for their instant cashouts.)
Also, someone from Cryptologic was on a pannel last year where he said that if you can’t explain your bonus terms in 3 short sentences then it is too complicated. Amen to that.
Sorry, I just reread your post and you stipulated newbie player for first deposit. For me that was predicated on recomendations from websites I trusted.
Security, trust.
Agreed.
First time players want safety – security – and as few joining hassles as possible. The process needs to be smoooooth.
Following that it often helps if navigation on the site is easy and uncomplicated – so they can find their game of choice easily – check account details etc.
Sometimes an all “bells and whistles” casino with too many options can simply be too confusing to be enjoyable for the first time player.
Different properties appeal to different brackets.
