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Hi MD,
Actually, it seems that casinos are still in the ‘create two banners, throw them out there, and let the affiliates do their best’ mode.
I’ve spoken with several of my affiliate managers in the past couple of weeks about this lazy attitude to promotion for affiliates – but don’t think it’s done much good. Never mind all the tools you’d like to see – I’d be happy with just regular updates of banners and some affiliate newsletters with new promotions. I can name a few companies that haven’t put out a banner since last July!!! and one is still pushing a promotion on their casino site for that month.
We usually get notices of new promotions after they are over and, in fact, I probably get about six newsletters with updates out of about 40 companies.
So far, Casino Blasters appears to have the best suite of tools in my stable – apart from banners. At least they’re trying.
ntaus
MD I agree with your list.
I would hope that new and dynamic marketing tools for affiliates would be at the top of the New Years resolutions list for all affiliate managers.
I would say that Poker.com have the best set of marketing tools.
I would like to specifically see more Rss feeds.
Since this thread was started i have done some research for my wife who is considering running a general online store.
I was amazed to see the amount of marketing tools offered by online retailers in almost every niche.
Store fronts, Auto updating feeds, Auto rotating Items + descriptions and more..
It’s all hosted and saves affiliate bandwidth and time.
all one has to do is work on improving ranks and traffic.
I wish that marketing managers will finally realize they have to step forward and start new marketing generations as well as gaming platfroms.
Keep in mind that some of these tools are not good for seo and you will need to integrate them in a way that still allows you to seo around them.
Many of the other industries have the advantage that it is still possible to buy all traffic, making seo unnecessary and making it irrelevant whether there are dozens of exact clones of your site out there.
The gambling industry has some different concerns from the rest of affiliate programs.
Personally i use very little, if not virtually none, of the marketing info/tools provided by the programs. I prefer to hop around doing my own research basing a lot of what i say on player opinions and my own reviews.
I think the information you can’t get without asking is far more valuable. What un-announced incentives do VIPs get, at what level, how quickly are payouts processed, reverse withdrawal times etc. That said, this “background” information could/should be easier to obtain but if you can name one program that tells affiliates its reverse Withdrawal time by default, i’ll be impressed.
Player retention and “unique” content is the key for me and you only get that by asking. Freebies and standard content are very secondary although “automated” information is always handy, so long as it doesn’t give way to duplicate content penalties and can be flexibly integrated.
Cheers
Simmo!
Have to agree with Simmo. I do my own stuff. If a program provides tools like reviews why use them if everyone else is? It ends up being dup content anyway.
As long as a program provides proper campaign management, player level tracking (few do) and professional banners the rest pretty much “nice to haves”. Except for sports where live feeds are good.
Dominique wrote:Keep in mind that some of these tools are not good for seo and you will need to integrate them in a way that still allows you to seo around them.Many of the other industries have the advantage that it is still possible to buy all traffic, making seo unnecessary and making it irrelevant whether there are dozens of exact clones of your site out there.
The gambling industry has some different concerns from the rest of affiliate programs.
I agree, I believe that whatever promotion materials affiliates get they must always alter and not use the “As Is” approach. regardless of whether the affiliate promotes gambling, camcorders, babies clothes or whatever.
This is true for RSS feeds as well, all given promotion materials must be used as smaller parts of content in order to create a distinct content page.
The only reason i went off topic here was to show how little is the marketing materils the gambling indutry provides comparing to others.
Nowadays, when online gambling advertising is more restricted in major SE’s and PPC’s as well as on other sites that used to accept paid advertising spots from online casinos. more marketing efforts should be made by providing affiliates with modern tools IMHO.
Simmo! wrote:… I think the information you can’t get without asking is far more valuable. What un-announced incentives do VIPs get, at what level, how quickly are payouts processed, reverse withdrawal times etc. That said, this “background” information could/should be easier to obtain but if you can name one program that tells affiliates its reverse Withdrawal time by default, i’ll be impressed.Player retention and “unique” content is the key for me and you only get that by asking. Freebies and standard content are very secondary although “automated” information is always handy, so long as it doesn’t give way to duplicate content penalties and can be flexibly integrated.
Unfortunately, I’m delighted to agree.. I often get the impression that i know or being notified of less then i should:hmmm:
Knowing more in advance instead of getting a phone call from an account manager who says “did you know we are runing a great promotion over the last 3 weeks that works great?”
3 WEEKS? and now he’s telling me about it? somthing is terribly wrong here.
Writing our own content is great and provides us with great distinct content but if we are not provided with information we can write about, we can’t add valuable content.
