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I take it most of you dont consider that aspect?
The branding can work for you for sure, and land advertisements do not have links.
So, the players feel they are familiair with the casino when they see it on your site. Familiarity breeds trust.
Overall it works for you, especially with newbie players.
But there are also experienced players who like the new, they like the adventure.
So it depends on who you are targeting with your site.
I usually prefer relatively unknown brands. We have spent many years building up a reputation as being honest and trustworthy so a lot of our users take our word for it when we recommend a new site.
But on the other hand, if you boost an SEO based link farm then it is probably a good idea to choose brands that already have a solid reputation and a precense in your market.
/Mike
Thanks, Your views sure add some thought to my thoughts.
I didnt think about the fact that in offline marketing the “potential players” most often dont remember the link but might see it on an aff site and they then remember the brand and feel comfortable.
hmmmm, might have to do some testing to see how it goes soon
I think players most likely go with something that is known and trusted and that others have tried out. In this industry there are many players who are unfortunately wary of anything too new.
James
I generally go for well branded casinos as I seem to get a lot of traffic from people searching for casino names i.e. ‘bet365 casino’ which results in some very good conversion rates.
