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I think you’d be better off going for a flat monthly fee than a CPM, but that’s just my opinion.
excuse my ignorance, but what is a CPM?
CPM stands for cost per 1000. The 1000 refers to impressions. An impression is when a banner is displayed to a website visitor.
It’s an advertising term that got carried over from other advertising media like radio and tv.
Hi there
If you are getting your site(s) off the ground and haven’t got terriffic traffic going, I would avoid a CPM (Cost per Mileu / cost per thousand impressions), and opt for a CPA (Cost per acquisition) deal. You would be shot in the foot by the poker room in this scenario.
However, if your site(s) are pumping traffic due to great SE (search engine) ranking or marketing effort of yours, CPM becomes an option.
If your site is in between these two worlds, I would still opt for a CPA.
Best regards
Brad
I have great traffic to my site, but was considering this option as this is a newer poker room that contacted me. They of course offer CPA or revshare, but CPM was mentioned as well. Not knowing their track record it was something I wanted to investigate.
Thank you for the input.
RoyalVegasPoker wrote:Hi thereIf you are getting your site(s) off the ground and haven’t got terriffic traffic going, I would avoid a CPM (Cost per Mileu / cost per thousand impressions), and opt for a CPA (Cost per acquisition) deal. You would be shot in the foot by the poker room in this scenario.
However, if your site(s) are pumping traffic due to great SE (search engine) ranking or marketing effort of yours, CPM becomes an option.
If your site is in between these two worlds, I would still opt for a CPA.
Best regards
Brad
Hi Rob
Another consideration.
Affiliate programs generally offer CPA and / or rev-share.
The CPM deal may be offerred by another dept (paid media) of the poker room.
What does this mean to you?
If they dont allow hybrid deals (mixed between affiliate and paid media), you may face more aggressive target management as opposed to more freedom as an affiliate. :shots:
Paid media works very well for webmasters who act more as publishers (with the bulk of their inventory 80% + being offered as paid media rather than affiliate stock), they are generally folk who prefer cash-in-the-hand upfront, and aren’t interested in long-term pension-like annuity streams in the form of rev-share deals.
All the best,
BradThank you for the reply Brad. I will likely be looking for a hybrid plan with them.
I accept all kinds of deals, depending on how well I expect the property to convert.
My personal least favorite is CPA because I always wonder how many whales I missed. The same is true when being paid by impression, flat fee or by click.
So much of the time I stick with a revshare deal.
I have been experimenting with some different contracts though lately and have been happy that way too.
I think for an unknown property, where you have no idea of how it will convert on your site, flat fee without further commitment is best as a rule. Since I have a high traffic volume, impressions would work for me quite well.
Whether clicks work for you depends on how well the property fits the type visitors you have on your site.
I have done well with all of the above, but I just can’t get myself to do pure CPA. I have some Bingo deals where CPA and % exist in the same deal. I get paid part CPA and part %. I would consider this with poker also – it gives you capital at the time while it doesn’t shut you out should you land a whale. I find that suitable when you expect slow but steady growth.
