- This topic is empty.
-
Posts
-
I think most will tell you 3 sites targeting one market, but I prefer one site targeting three markets.
If the markets are closely related, that is.
Yes, I trade links for my sub pages, they have good PR and they have even better SERPS. I probably have more traffic entering directly into my subpages than I have through the index page.
Hi Dominique
:fencing: I had a challenging mental moment there !
For a minute you had me foxed.
I never knew what a SERP was, so I ran a Google to discover that it was
short for search engine results page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human, and listings that are paid to be listed by the search engine.
Thanks for prompting me to discover the meaning !
My 5 cents of thinking on the topic:
Its rather a fence-sitting response, but I would guess it holds some water. I would say IT DEPENDS.
If you have 3 sites pointing to 1 market –
1. are the 3 sites you have well ranked on the SE’s ?
2. is the single market you have target a profitable one?
3. is the single market you have not over-traded by competition?
4. is the single market you have targeted a growing space?
5. is the single market you have targeted one in which you have established a niche presence?
6. is the single market you have targeted a market which lends itself to be a springboard into other markets?If the answers to questions 1-5 are yes, then certainly a 3-to-1 strategy is a good one which should be milked through the growth phase of the industry or market segment – right through until the mature phase.
Once there is a hint in your performance figures of a downturn, it would make sense to cross market your base (if the answer to point 6 was yes) into another niche market.
Profit and growth still lie in juicing-to-the-max niche markets. Its a good rule of thumb to focus on niche, niche, niche. So if you have 3 roads driving traffic to affiliate conversion Nirvana, then – hey, I’d say to these affiliates – ‘come join our affiliate program, and ask for Brad W!’ :hithead:
If you have 1 site pointing to 3 markets –
This scenario to me, could be describing an unfocused website – a site that is trying to be 3 things in one body…. but once again IT DEPENDS.
Not only would the same points listed above apply, but I would also ask the question in this case:
do the 3 markets have some value offering in common?
If the answer is no, then its a risky scenario for a number of reasons:
1. if your SE ranking for your single site goes for a burton, then you are back to the starting blocks ! (all your eggs in one basket)
2. if the target audiences are radically different, then the cross-marketing opportunities are lower than if the opposite was the case
3. yourmessage to market
is diluted to a large degree
Well, thats my view.
Kind regards
Brad W
It is no difference between 3 pages and 3 sites(one page) from google’s “point of
view”which is better: 1 site targeting 3 markets (casino, poker, bingo) or 3 sites targeting 1 market?
It’s hard to target one market (you speack about 3
) – try to target something more exact :drunk2:Regards,
vd752I think my choice would be to have 3 different websites each one dedicated to a specific topic: casinos, poker, and bingo.
Since these topics may be related, I could put some poker on casino site, and some casinos on poker site, but I would prefer to separate things. The case of bingo is different since I read some time ago that bingo players are not usually casino or poker players. I’m not a serious gambler, but I like casino games, I like poker, but I don’t like bingo.
Search engines may treat 3 pages the same as 3 sites, but I have to tell the search engines I’m good on each topic. In order to do that I have to exchange links with other webmasters.
I have 2 options here:
-exchange links for 3 different pages/subdomains
-exchange links for the front page
In the first case I will have to convince webmasters to exchange internal links. I don’t have much experience on that but I think most will not be very receptive to that.
In the second case, you will have to exchange links with different anchor text with different sites. In some sites you use some “casino” wording, in others “poker” and etc. For every site you exchange links targeting the casino part you’ll loose 2 exchanges, 1 for “bingo” and other for “poker” since they will not accept duplicate sites.
Apart from the link exchange, your website relevancy will suffer in some way.
If you’re starting from the beginning I would not hesitate to set up 3 different sites with some different themes. I think life will be easier.
