Gambling vs. Games

Both are good Targets Engineer. Both are highly contested in the serps. I suspect “Games” and its variants gets more overall traffic but Gambling may produce more gambling oriented players. In my case I target both.

Games traffic is more plentiful but converts a lot harder. With games traffic you need to do more pre-selling. Games traffic likes more “free” offers – they are often not used to depositing money online. This is improving slowly though as online commerce increases.

In my experience (and I have a lot of games traffic) it is inferior to gambling traffic by a long shot.