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Good question Engineer!
I personally think that Flash Banners are more attractive also and do use them at my sites for several casinos. For me they perform as well as regular animated .gifs.
I dont think there is a significant portion of the public who DONT have flash support on their PCs, but I will let our resident SEO experts provide feedback on that.
Thanks Professor.
I think I’ll integrate a few Flash banners into my site when I have time. If the vast majority of people have Flash supported on their computers, then I don’t see any reason why I shouldn’t use it. Granted, setting it up will be a bit more complicated than an animated gif, but hopefully the extra effort will result in more clicks.
I’m still interested in hearing from a few other people here who use Flash banners. Did anyone notice an increase in clicks with a Flash banner compared to an animated gif?
Macromedia claims 98.2% of people can see flash.
Good to know. Thanks.
A techy point of view:
While flash is a very attractive format to use, it isn’t as widely accepted as Macromedia would lead on.
Not everyone has the plugin that is required to view Flash files and it usually doesn’t load nearly as fast as other formats. By the time a page loads your banner, the visitor has navigated his or her way off of the page.
Just to throw it out there: never use flash for navigation. Even if the user has the lugin installed, Search Engines don’t think highly of flash files.
I’m not sure what the click through rates are for flash versus animated gifs, but I’d personally be more likely to click through on a gif as opposed to a flash.
