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I think Ad Words and Ad Sense are their way of carving out revenue in the PPC market.
I think the next logical move would be banner space or other types of visual media. If they were to go to a pure PPC model I think their revenues would rise for a very short time until the market corrected.
An alternative search engine based on relevance would take the place they now occupy at the top of the heap. It would be a bad business decision, so I don’t think they will head that route.
Google knows what 2 + 2 is … try it in the browser.
If they can see that far, which is not far
… but farther that the others.I think they will figure a way to monetize the first page.
:rolleyes:
If I can throw in my $0.02 CDN in here…
Their branding and popularity rely on the fact that it’s FREE and it’s RELEVANT. People are tuning out interruption advertising, and Google offers just that, no interruptions.
If they were to do pay for inclusion, they would lose the branding and trust they’ve acquired thus far.
I agree with the Prof that their cash cow is currently AdWords and AdSense. Whatever extra money they make will come from “side dishes to the main course”. I.E. Text ads, APIs, News notification services (just theorizing) etc.
Also the other strong brand association is that Google is banner free. I doubt they would ever move towards a graphical advertising venue. Part of their brand is their visual ‘cleanliness’. The graphical clutter would just destroy it.
In the immediate future, I don’t foresee Google doing any sort of paid service for their organic results.
It never spent a penny to promote its search service … Think about it.
I could really go on and on and on on this, but I’ll spare yall 😎
my 2 canadian cents which is not even worth an American penny.
There is more money to be made from the first page
results of all the search terms than whatever they
are making now.The search engine players are fewer now than ever and
the market is not what it was only a couple of months ago.Once they go public a new entry into the market would
have as easy a time as building a car to compete against
the current car manufacturers.The assumption here is that they will leave all that money
on the table as it now stands and yet go public with ever
increasing pressures to generate more revenues.The other assumption is that Free listings offer better results
which is not the case … a case in point is the Yellow Pages.Finally … we must keep in mind that their primary mission
is not to give Free and Relevant results … their mission
is to make as much money as possible for its owners.I agree to disagree.
LOL :p I did say $0.02 CDN hehehe. I think Monopoly money is worth more. 😮
Greed is what killed most of the former ‘major’ search engines.
Google’s corporate culture would drive any Wallstreet investor bonkers. But then again, many are nostalgic over the .com boom.
I am sure they have a kazillion more ideas to make money. After all, they pretty much did a hostile take over of the search market and has MSN running for its pants.
Google is not a PPC. It is a POS.
Their commercial section is about the biggest group of inept people I have ever met. I wonder how they manage to run Adwords and Adsense with the idiots they have there.
If they were to go all commercial they can kiss their asses goodbye.
I did hear that Bill gates was trying to purchase google a little while ago?
If google ever goes PPC a lot of other search engines will be rubbing their hands together with glee….they would be tossing out the baby with the bathwater and the thought of google beingh a ppc gives me shudders.
Apparently MSN is still looking at aquiring Google. The fact that MSN is dropping Looksmart as it’s primary search provider in January leads me to believe they may be closer to a deal with Google then is currently being disclosed.
This could really cause a major shake up in 2004 as I think if MSN does aquire Google then Yahoo and AOL will most likely drop the Google listings they display and rely on Overture for primary searchs with Inktomi providing content on less marketable search terms.
If any or all of this takes place it will cause major changes for those of us that rely on Search Engine Optimization …..
exactly prof … and I suspect this latest dance is a sign of things to come and serves as preparation for the year 2004.
Its been a rumor for some time that msn has had its hand in the pot regarding google. Thats why yahoo went out and got inktomi and others.
I have a gut feeling that a huge SE war is about to start and I believe its really going to hurt a lot of affiliate type sites
Be pretty ironic if this did some of us in since weve been worried more about legistlation.Arkyt … I say to ask yourself …
would you put free listings on your site ?What makes us think that they will continue with
their charity work ?:rolleyes:
Aleph – I agree
(I started the thread.)I think they are up to something as this new algo is just simply crazy. For a few very good keyword phrases I am seeing NO affiliate type sites in the top 10 and only a couple in the top 20.
Lots of amazon pages, ISP sites (aol, prodigy, earthlink etc), google directory listings, dmoz directory listings, etc etc
Nearly all the data centers are beginning to line up, so this may very well be the final product, or something very close to it.
Oh well :cheers: – time for another!
The Final Product will be FEE for first page or so
Free for the rest … we don’t know when though.
It’s the next logical step
… ALL the engines will follow this model … but not
for all keywords … because some won’t have sponsors
but for the ones that have commercial ties to the listings
you can bet FEE$ are coming.
Don’t fall into the gamblers mind set.
Remember the reason people gamble is that they
want something for nothing or as close to nothing as possible.The problem is this world was designed to give you
something for something.:rolleyes:
The only way something like this will ever happen, is if Google is bought out by someone that offers them a few hundred billion dollars. Google’s natural ranking sites get golden traffic, their AdWords suck, and I would never list my site on AdSense.
When advertisers want traffic they think of only 3 places..
Google, Overture, and Yahoo!.. yes, in that order.
Jon so you are saying the Free For All will continue indefinitely.
:rolleyes:
Originally posted by aleph
Jon so you are saying the Free For All will continue indefinitely.:rolleyes:
Unfortunately, yes. This update that’s created hell for so many site owners, also right before the consumer shopping holiday rush. It sucks, I know, but give it a few weeks for the dust to REALLY settle, and I’m confident you’ll see the old rankings go back to their old spots. Then again, maybe you shouldn’t quote me on that, because word from very good sources say Google is changing to new filters and it will effect almost all methods from then on.
