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I first got involved in affiliate marketing back in 1998 and I actually started in the retail sector. I focused on several niches including online dating, credit cards and software sales and was doing quite well. Within my first half year in the business I was earning a high five figure income per month. In fact I was so confident in my future prospects that I quit an engineering job I had been with for over 10 years and became a full time affiliate marketer.
I continued to expand my online business and in early 1999 I moved into the Internet Gaming sector. This was both a great blessing and a major setback in my growth as an online publisher. Why? Well, like most people I choose the path of least resistance.
Online gaming was so lucrative that after a few years I decided I was earning more per hour with casinos and I basically abandoned the retail sector.
Until 2002 online gaming was so profitable and required so much less effort then the retail affiliate world that frankly I became lazy. I worked for four hours a day on average and spent the rest of the time driving around in my jeep or fishing or traveling on cruises with the family. It was a good life, but it left me ill prepared for what lie ahead.
UIGEA and the mass exodus form the US market by many of my previous big earners caused a major impact on my earnings from online gaming. I quickly realized that I could no longer turn my nose up at the retail sector. I wasn’t sure what the market was like anymore as I had been inactive in it as a publisher for nearly five years, but I felt like I had no choice. I had to make money wherever I could online if I was to maintain the lifestyle I had grown accustomed to.
In January I dove back in with both feet. I spent time researching what programs were available and which niches offered a decent profit potential. I built a few sites and I started SEO and PPC promotion of my new product lines and lo and behold I actually started earning money! It wasn’t the same cash cow as online gaming had been in previous years, but it was a very respectable level of income and each month the numbers continue to grow.
The moral of the story is simple. Don’t let online gambling “blinders” prevent you from diversifying into other verticals. They can produce significant revenues. Unlike 1998 there are now thousands of products and services to promote online and there are many which would be a perfect fit for you. Give it a try, what have you got to lose?
In today’s ever changing events in the gambling industry the strong relationship we have with every player refer to us from 1997 gives us the extra advantage over our competitors, just to put things into perspective imagine an affiliate who referred a player back in 1997 and the substantial earnings they are still making from that loyal VIP customer.
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