Letter From the Professor - January 31, 2008



CAP Euro London a huge success

Even though I was sidelined by my doctors CAP Euro London went off without a hitch and was the talk of the town. Over 1000 affiliates, affiliate managers and industry professionals joined together for four days of heavy duty networking, advanced learning sessions and plenty of parties and late night action. The CAP events team really out done themselves again and are currently returning home to the states for a little rest! We will have pictures and videos from the CAP Euro Conference, the Affiliate Series of Poker (ASOP) and the CAP Awards this coming week. Also remember to keep eye out for the APCW live coverage that J Todd will be featuring in this weeks broadcast.

Everyone is saying the same thing “I can’t wait to see what CAP has in store for us CAP Spring Break 2008!” complete details of the event should be posted sometime over the next week or two and I am pumped. I will definitely be there for some fun in the Mediterranean sun!

Congratulations to our 2007 CAP Awards Winners
Although two of the most high-profile award ceremonies of the year collapsed due to the Screen Actors’ Guild strike, Casino Affiliates Program celebrated an amazingly successful year for business in the online gambling market with the first ever CAP Awards 2008.

The CAP Awards, which took place on Friday 25th January, brought a spectacular close to the busiest day of CAP Euro which attracted over 1,000 attendees and 45 sponsors. After several days of partying, networking, and assembling complicated sponsor stands, over 500 affiliates and operators turned out to witness the “capping” of the first ever Casino Affiliate Program award-winners.

The event, held at Chelsea Football Club, commenced with a champagne reception where guests were greeted by gold-dusted ladies, towers of fire, magicians and a Shirley Bassey impersonator.

Yoni Sidi, Managing Director of Webroute services who sponsored the reception and affiliate of the year category commented

"The feedback we've received on the back of our support of the CAP Awards has been overwhelming. Affiliates are such an integral part of this industry's success and we are delighted to have been part of such a superb inaugural event."

The evening continued with a three course meal on mirrored tables followed by Welsh rogue and comedian Rhod Gilbert took to the stage, jokingly dismantled the glamorous proceedings with… “Who cares about these CAP Awards things anyway?”. Rhod and Michael Caselli got on with the main event and announced the winners of the fourteen awards selected by industry peers in an official public vote.

The awards presentation ticked all the boxes for a proper Hollywood awards ceremony - tears, alcohol-fueled idiocy…even a stage stormed by an “unknown” affiliate manager, interrupting Ladbrokes’ moment of glory. The night has certainly gone down as one of the biggest and best parties the iGaming industry has ever seen and based on the floods of positive feedback being posted across affiliate forums it will definitely be repeated next year. Casinoalerts.com who has attended other awards ceremonies in iGaming commented by on the CAP forum

"I have to say of all the awards out there this just knocked the spots of them all… the comedian, the food and the magician (well what can you say he was just incredible) Thanks for a great night"

Congratulations to all the newly crowned winners who are listed below:

Best Poker Affiliate Program - PKR
Best Casino Affiliate Program - Casino Rewards
Best Bingo Affiliate Program - Bingo Program
Best Sports Betting Affiliate Program - Ladbrokes
Best Skill Gaming Affiliate Program - Rummy Royal
Best iGaming software for affiliates - Microgaming
Best Poker Affiliate - RakeTheRake
Best Casino Affiliate - CasinoMeister
Best Bingo Affiliate - Dominique
Best Sports Betting Affiliate - Betbrain
Best Payment system for affiliates - Neteller
Best Affiliate Manager - Renee (Casino Rewards)
Best Overall Affiliate Program - Referback
Best Overall Affiliate - J. Todd

Rummy Affiliates Announces Worlds First Rummy Free Roll for Affiliates
On Sunday February 3rd at 15:00 Eastern or 20:00 GMT, RummyRoyal will hold the worlds first affiliates only $1,000 Kalooki free roll. Kalooki is a very skillful form of Rummy played with two decks and two jokers.

Registered affiliates on www.rummyaffiliates.com get a chance to participate in this great event. This is one event you don’t want to miss.

Rummy is the third most popular game in the world, every region has its own variation. Gin Rummy is the US variation and Kalooki is the UK version. We will be holding a Kalooki multi-table tournament for affiliates so they can experience the rush behind playing a very skilled game. The potential for this market has been kept secret till now. Now it is ready to explode… Get your piece of the action.

 Program Spotlight



Hollywood Poker offers excellent services to its affiliates and their players, providing good online gaming action coupled with hot Hollywood celebrities at the tables. Hollywood Poker affiliates can expect competitive affiliate rates with a choice of 3 different affiliate pay structures to choose from that include life time revenue share and progressive CPA.


Find out more about Hollywood Affiliates

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Study looks at potential online gambling revenues
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Large differences in clicks for different programs
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 Manager's Corner

	Mark Jared, Hollywood Affiliates Mark Jared started his career in the online gaming industry fresh out of Graduate school. Studies in Cybertextual Theory coupled with experience working the floor of a local brick and mortar casino got him involved with Market Research for Hollywood Poker/Hollywood Affiliates, and the rest is history. Tournaments and Promotions was the next stop before moving into exciting and dynamic field of Affiliate Marketing. Find out more about Hollywood Affiliates