CAP Week-in-Review

February 5, 2011

The week that was, in casino affiliate marketing ... 

Monday, January 31, 2011
Doyles Room Changes Networks
A major U.S.-facing online poker room makes a long-in-the-works announcement as Doyles Room leaves the Cake Poker network. Smooth transitions for players and affiliates are promised. Get the full story here.

Wednesday, February 2, 2011
The Importance of Content to Your Keyword Strategy
A few weeks ago, principal Google Engineer Matt Cutts blogged about "content farms," websites with shallow and low-quality content. Cutts said that Google will continue to make changes to its algorithm that favors sites with original, high-quality content. That's pretty strong validation of the idea that successful online marketing is all about unique, fresh content. Keep reading.

Thursday, February 3, 2011
Affiliate Managers: Be Aware of This Scam
CAP Forum members discuss a new scam by "Ellen Poole". "We feel our duty is to let everyone we deal with know about the issue. It looks as though this may be the latest type of scam 'Brand Illusion Typo Phishing'". Read the whole story here.

Friday, February 4, 2011
Gambling Affiliates' Guide to Super Bowl XLV
The single biggest sports betting event of the year in most of the world is upon us this weekend. Gambling affiliates have a huge variety of popular, well-marketed betting sites to market to get some of that Super Bowl 45 traffic. Read more.