CAP Newsletter - (February 1st 2011)


What really matters about on-page SEO.

On-page optimization is an important part of your SEO strategy. Without the right on-page elements, you're missing out on the easiest part of optimization -- managing those website elements that are fully within your control.

If you're already at the top of page one results for your target keywords, the tips in this email can help you stay there. If you're still aiming toward Google's page one for your keywords, following these steps as you're developing your content makes your path to page one easier and faster.

1) Get the right keywords. First of all, you need to make sure that you have money keywords. By money keywords, that means they need to have low competition (you can check competition using Google's Keyword Tool) and they need to suggest that people are ready to spend. For instance. the keyword "play slots online" may only have 18,000 searches each month. But of those searches, you can bet that people are actively looking to gamble online.

2) Use your keywords sparingly. Make sure you don't overuse your keywords. The best practice is to use them in 2-4 percent of your content. However, you'll want to be careful not to overuse your keywords. Go over 4 percent and you could be slapped for keyword spam.

3) Use your keyword in the right places. Many search engine experts believe the title tag is the single most important element of on-page SEO. You'll also want them to be as close to the beginning of the title tag as possible. You'll also want to use your keywords high on the page and at the beginning of paragraphs.

4) Use your keyword in the URL. This can mean having a keyword-rich domain, such as Or it can mean using your keyword in the headline, and using the headline as part of the URL structure. In addition, you'll want to make sure the URL is as simple as possible, search-engine friendly and keyword-rich words instead of characters and numbers.

5) Take advantage of headlines and subheadings. Make sure your title tags are wrapped in < h1 > tags and use < h2 > or < h3 > for subheadings above paragraphs in page content. However, you should be careful to not overuse the < h1 > tag -- limiting yourself to one < h1 > heading per page is best.

Remember, on-page optimization is an important first step to getting great SEO traffic. As you follow these tips and improve the content on your site, you should also focus on improving the content of your site so that you're getting more quality backlinks to your site.

Tools We Recommend:

Wordtracker -- Wordtracker's free keyword tool can help you find the best money keywords for your business.

SEOpressor - This is an extremely effective WordPress plugin that makes managing on-page SEO a breeze.

Scribe. SEO Made Simple.
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