CAP Glossary

White Label Programs

A “white label” affiliate program is one that provides a complete casino that the affiliate can re-brand and promote as their own. This has the distinct advantage of giving the affiliate far more flexibility in promoting the affiliate program, and also empowers the affiliate to make the best possible casino experience. Most white label programs allow re-skinning of the casino interface, as well as the standard fare of payout options and program benefits. Many white label marques also share players between games, meaning affiliates aren't entirely responsible for filling their casino.