CAP Glossary

Tracking Link / Tracking Code

Essentially, all affiliate programs operate use very simple pieces of code called tracking code. Usually this code is designed to active a Cookie, which is usually created by a tracking pixel. A tracking pixel is a tiny element that rests within the link that triggers a message to the affiliate program that someone has clicked on a link. This method is how an affiliate program can record affiliate referrals without embedding heavy amounts of code on to a site.