SERP

Search Engine Results Pages are literally the pages that are displayed when a query is sent through a search engine. Many affiliate marketers spend a great deal of time improving their overall ranking on a SERP, and in turn getting more traffic to their website. SERP's are often referenced when an affiliate is working on Search Engine Optimization (SEO). The top-5 leading search engines are Google, Yahoo, MSN, Ask.com, and AOL.