CAP Glossary

Rogue Casino / Rogue Programs

This term refers to any casino or affiliate program that doesn't pay it's affiliates (either at all or has numerous late payments or other incidents). These programs are generally promoted quickly and aggressively, and provide unrealistic payouts to try to incentivize affiliates to send traffic to them. These programs usually run for no more than a few months before affiliates world-wide recognize they are being scammed and stop promoting them.