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CAP Glossary

RevShare

Revenue sharing programs are those that share a percentage of a transaction with the affiliate. These programs are extremely common in casino affiliate marketing. The affiliate will be paid a portion of the amount of money that a player deposits or loses (RevShare programs vary from program to program). The percentage of the transaction that the affiliate receives is disclosed ahead of time, and often is increased as the affiliate sends more or better quality traffic through the affiliate program.





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