CAP Glossary


Cost Per Click. This is the actual amount of the click link that is being referenced. For instance, if you were researching a certain keyword to promote your new website, it would have a CPC associated with it; which would be the price that you would pay for a single click to your website. CPC is oftentimes used in a bidding environment, where the CPC that you are willing to pay is a maximum amount, and you can purchase clicks for a lower rate than what is published.