CAP Glossary

Black Hat SEO

Black hat SEO is the process of trying to “game” search engines by exploiting their flaws or deliberately manipulating pages so they rank better than “legitimate” web sites. There are a wide variety of Black Hat techniques, and most successful black hat marketers keep their methods a secret. However, be warned, Black Hat SEO can result in having your sites banned from major search engines, and in some instances can result in all of your websites being blocked, even legitimate ones. Black hat techniques oftentimes work for a very short period of time before the search engine catches on to the technique and terminates the exploit.