- FIND OFFERS
Not all casino affiliate programs are created equal. Here are some things you should consider as criteria for choosing a program to promote: • Reputation: The online gambling world has its share of scams and rogue casinos, mitigate your risk by only signing up with programs that are highly rated by other affiliates and listed with reputable program directories like Casino AffiliatePrograms.com. Keep in mind some players are also aware of reputation, so pick wisely who you choose to align yourself with. • Commission Structure AND Conversion: Often programs with low performing conversion rates will offer high commissions to attract new affiliates. In reality you can’t make money unless the offer converts. Find a program with proven creative and offers that produce results along with a competitive commission structure and the flexibility to make extra money with bonuses and special promotions. • Payout Method: How and when you are paid will vary greatly from program to program. Look for programs with flexible payment options that include payment by bank wire (or direct deposit), payment via PayPal or other electronic payment facilitator, or payment via prepaid debit card. This way you are not always waiting for a check to come in the mail. Also pay attention to the payment timeline and threshold, it tells you when you will be paid and how much commission you need to have in your account to be paid. • Support: There is more to affiliate marketing than slapping up a website and watching the dollars roll in. Review each programs affiliate support infrastructure – do they offer data feeds? Quality creative? Compelling offers? Does the affiliate manager respond quickly and offer help? These are all very important questions every affiliate should ask before signing on with a program.