Fortune Affiliates has announced that it has become the first online gaming affiliate programme to receive the Affiliate Trust Seal from London-based standards authority eCommerce and Online Gaming Regulation and Assurance (eCOGRA).
eCOGRA is an independent, non-profit independent standards authority for the online gaming industry specifically overseeing fair gaming, player protection and responsible operator conduct. Just as its Safe and Fair Seal has identifies the most reputable online casinos and poker rooms, its new Affiliate Trust Seal now recognises affiliate operators that observe the same standards of fairness and excellence.
Fortune Affiliates was awarded the Seal after a thorough audit and on-site inspection where it was required to demonstrate best business practice standards backed by a strict inspection and monitoring system.
"We are extremely honoured to receive the very first Affiliate Trust Seal," read a statement from Fortune Affiliates.
"The process was a tough one but, as our affiliates have always known, we have always held ourselves to very high standards."
To display the new Seal, affiliate programs must demonstrate that their programme establishes, enforces and monitors best practice standards. Specifically, they must show that they calculate affiliate revenues accurately and make payments promptly and that they have controls in place to accurately link players to affiliates.
"We're very happy for Fortune Affiliates and not the least bit surprised to see them achieve this honour," said Lou Fabiano, President for CasinoAffiliatePrograms.com.
"One of our premier certified partners, Fortune Affiliates is one of the largest, oldest and most respected groups in the Microgaming family and fully deserving of being the first affiliate programme awarded with the prestigious eCOGRA seal."