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6. Retroactive T&C  Changes

The relationship between affiliate partners and operators is supposed to be mutually beneficial. Partners send operators players and operators send back a piece of that player’s action, everybody wins.  But when operators like Ladbrokes decide to change the terms of the deal, affiliate partners are understandably upset. It’s hard to picture what these companies are thinking when they change the terms of lifetime revenue deals. Is this something they do at home, too? We’re not judging, but we sure wouldn’t want to be married to a proponent of retroactive T&C changes.


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