If you’re a casino affiliate using a gambling WordPress theme, or WordPress in general, you’ve probably wondered if the most popular plugins are actually hurting your website more than helping it work well. Here are a few WordPress plugins that are not all they cracked up to be, and how you can fix them.

Yoast is an excellent SEO plugin, but there are something’s it will not do correctly consistently. Yoast will tell you when there are certain errors, even offering direction to fix them, but often it leaves its undesirable facets hidden:

  • Check your meta tags. If they are wrong most likely Yoast cannot overwrite your one of your themes scripts.
  • Solution: Go to Appearance > Editor > header.php (for most themes) Locate the bad egg and remove it from your basket.
  • Check your posts title tags. Yoast is famous for putting some of your site’s name in the title tags if you do not fill out enough characters before publishing. This can add duplicate words to your SERP title and look ugly.
  • Solution: Leave your title template blank. (see image below)

Yoast Settings Screen

Speaking of meta titles, I have noticed that some casino affiliate sites have been using the outdated and juice blocking itemprop WP for SERP/SEO Rich Snippets plugin. It claims to help your SEO by adding schema.org  microdata (ie. Itemprop tags) to your posts auto-magically. When it sounds too good to be true, it usually is to good to be true:

  • There is only one way to see if this plugin is negatively impacting your sites optimization. +1 and/or share a new post to Facebook and see it looks like all of your meta data is repeating itself (see image).
  • Solution: Click delete plugin.  Do you really think it’s helping you even if it doesn’t duplicate titles.

Duplicate Title Meta Tags

One of the most popular plugins for WordPress is Google XML Sitemap, most likely because it is easy to use and looks legit (see image below). Who wants to create or add to and submit a sitemap with every post? It is not that it doesn’t work in some ways, there is just a better Google XML Sitemaps plugin that produces a newly recognized format. Be aware that neither plugin is actually made by or has anything to do with Google. The problem with the older and newer ones is that it is extreme unlikely they are pinging and updating your sitemap on Bing, or even on Google for that matter:

  • Check your webmaster tools after you publish a post and see if it is awaiting the crawl of your new site map.
  • Solution: If it looks like your sitemap has not been updated you must submit it manually.Google XML Sitemap Plugin Image

Good sites have more than just good content. They also must perform well by serving up that relevant info fast. Another plugin that sometimes breaks more than it fixes is WP Minify. Read the 0 star negative comments that also show what I have found:

  • The amount of time saved from crawling a very slightly minified file is about the same time it takes the flow of electricity of my thought, “this is pointless” to hit one side of my brain and make it all the way to the frontal lobe. Thousandths of a second faster for payment with 1. Some back-end processing on WP and 2. creating an awful process on your server that doesn’t stop when it is supposed to.
  • Solution: Delete and work on reducing your carbon footprint instead.

Author: Jared Bates

Editor’s Note: This post was originally published in February 2013 and has been revamped and updated for accuracy and comprehensiveness.


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