William Hill has abruptly exited the Chinese online gambling market this week because of, “regulatory reasons.” It’s a move that cuts off access to a huge range of of Chinese gamblers, but is probably a good, long-term move.

The announcement was sent out to affiliates last week and stated:

We regret to inform you that William Hill has taken a decision to withdraw all of its online betting and gaming services for all residents of China for the foreseeable future. We sincerely apologise for any inconvenience this may cause you; however this decision has been taken for regulatory reasons beyond our control.

Chinese nationals with William Hill accounts are now barred from placing further wagers, but will be able to withdraw the funds currently in their accounts.

Though online gambling is currently illegal in China, it’s widely considered to be one of the largest untapped gambling markets on the planet. Cutting off Chinese players today may be a good long-term strategy for companies that hope to do regulated business in China (should that day ever come).

Affiliate partners who are interested in working with William Hill serving gamblers pretty much everywhere except China, can sign up as an affiliate through the CAP Network.

What do you think of William Hill’s decision to quit serving Chinese gamblers? Share your thoughts in the comments section below.


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