When It’s Time To Drop A Program
Casino affiliates spend a lot of time thinking about which casino affiliate programs to promote, but how do you know when it’s time to drop a program you’re currently promoting? Even one of the best paying programs could be worth dropping if the conversions are not in place. Here’s what casino affiliates need to look for when debating cutting ties with a program.
How Long to Wait?
The first question affiliates have regarding whether to retain a program is how long they need to wait in order to determine if it’s worth continuing to promote it. There is no hard-and-fast rule to this, but if you promote heavily an operator for 2-3 months and aren’t seeing inspiring results, it could be time to throw in the towel.
Not All or Nothing
Some casino affiliates view working with an operator as an all-or-nothing proposition. They either promote it heavily all over their homepage or they jettison it completely from the site. However, there are a few good reasons to find a middle ground when you decide to drop a casino from your primary marketing push:
1. Save your work. Chances are you put in a lot of work reviewing the casino on your site. This work has even been indexed by Google. Why throw this away? Keep the review on your site in case you choose to bring it back later.
2. Conversions still happen. By keeping a casino review on your site, even if it is not featured prominently, conversions can still happen. Affiliate marketing can be tough to predict. As ‘bingofind’ at Affiliate Watch Dog has observed, “sometimes once you remove a brand from a prominent slot, it starts to do better, for no apparent reason.”
3. It keeps the program happy. Even if you only managed one or two conversions through several weeks of promoting a casino brand, there is still value to keeping that program on your good side. By removing them from your site completely, they could infer that your inactive players can be removed from your account. That could result in lost affiliate revenue if those players become active again. Plus, you never know when you might decide to give another try to prominently featuring the operator again.
What are your tips for testing and dropping all but the best paying programs? Please share in our forums.