What’s the secret to creating truly engaging social media content? According to content marketing guru Neil Patel, the secret involves a heaping dose of good old fashioned psychology.

In a recent posting titled, How to Psychology to Maximize Social Engagement, Patel shared a number of tips for digging into the heads of your readers in an effort to get them to share your content. Here are a few of his most relevant thoughts for casino affiliates.

Expand Your Halo
Nothing attracts success like success, this is called the halo effect. In layman’s terms, it simply means that if one of your social media properties looks good, all of them are going to look a little better in the eyes of your readers.

In practical terms, this means that you shouldn’t be spreading yourself too thin when it comes to social media. Focus on developing a strong presence on one platform and then move on to the next one.

Thanks to the halo effect, your developing properties will bask in the light of your established property and all of them should see some benefit.

‘Free’ Builds Loyalty
Handing out freebies and giving discounts have always been a part of a well-rounded marketing plan, but did you know they also help build a sense of loyalty and obligation?

According to Patel, those same e-books and bonus codes create a:

…simple yet effective technique subconsciously makes people want to return the favor, which can come in the form of more followers, more shares, and positive publicity.

‘Social Proof’ is Your Friend
Patel defines social proof as:

…the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior.

In short, it means that potential customers really like it when you can prove that the people they look up to also think your brand is all that. The most obvious example of this phenomenon for casino affiliates is the plethora of professional poker players that dot the gaming constellation.

A less obvious example of social proof is the practice cultivating influencers from the ranks of readers and forum posters. When these “local” celebrities tout your offers and content on their social media sites, a bit of their shine is rubbed off on you.

Finally
Creating strong social engagement isn’t easy and it definitely takes some time. But if you can be patient enough to develop your resources, the rewards are plentiful.


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